Top Blog Blow-ups

Engadget Crashes Apple Stock

Original Post (edited): http://www.engadget.com/2007/05/16/iphone-delayed-until-october-leopard-delayed-again-until-januar/

Web reaction: http://www.techmeme.com/070516/p72#a070516p72

Follow up: http://www.engadget.com/2007/05/17/regarding-yesterdays-apple-news/

Walmart's Undercover Bloggers:

http://www.businessweek.com/bwdaily/dnflash/content/oct2006/db20061018_445917.htm

Web reaction: http://www.techmeme.com/061016/p47#a061016p47

Follow up: http://www.micropersuasion.com/2006/10/on_edelman_and_.html

Final Project Ideas:

University Admissions

University Alumni

Kids Television Network

B2B Marketing

Multi-brand media company--company wide blog

Series of food blogs for a commodity restaurant player.

Fashion Events

Alternative energy subsidiary of a major oil company

Healthcare industry blog

Key questions:

Controlling windfall of comments for sensitive issues

Adding blogging to the existing responsibilities of employees... compensation?

How to add a personal story to impersonal b2b products

Multiple blogs as a PR strategy... a full content strategy

Event blogs... what to do in between events?

What to do when the parent has a bad image?