Week Three

Lecture: Social Networks - Business, Opportunity, Pitfalls

1. Background on the development of the "social" web...http://yasns.pbwiki.com/
2. Current state of play
3. Why are they so popular?
4. Social applications vs. expressed social networks
5. Features
6. The Business
7. The Future
8. Your Digital Presence

Go here for this week's reading list

Assignment

- Upload your profile to Linkedin (www.linkedin.com) and add contacts according to the following posts:

http://www.thisisgoingtobebig.com/2006/12/getting_started.html

http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html

- Pick out one paper from here: http://www.zephoria.org/thoughts/archives/2006/08/19/research_on_soc.html Read it, and summarize, for yourself, the point of the paper. Be prepared to talk about one or two interesting points and something you disagreed with. A handful of people will be called in class to discuss.