Week 13: Digital Advertising

Terms to know:

http://en.wikipedia.org/wiki/Pay_per_click

http://en.wikipedia.org/wiki/Click-through_rate

http://en.wikipedia.org/wiki/Cost_Per_Mille

http://en.wikipedia.org/wiki/Effective_Cost_Per_Mille

http://en.wikipedia.org/wiki/Compensation_methods

http://en.wikipedia.org/wiki/Search_engine_marketing

http://en.wikipedia.org/wiki/Search_engine_optimization

Readings:

MySpace Advertising

http://www.forbes.com/technology/2007/04/23/myspace-ads-study-tech-ebiz-cx_rr_0423techmyspace.html

Guerilla Marketing

http://6pins.com/showthread.php?t=95

Google/Doubleclick

http://battellemedia.com/archives/003561.php

Rich Media Ad Example:

http://www.videoegg.com/platform/eggnetwork

Blogs:

http://www.ysmblog.com/

http://www.adwords.blogspot.com/

http://adcenterblog.spaces.live.com/