Week One
Lecture: Current Environment
Tools: Content Consumption Through RSS and Tagging
From the ClueTrain Manifesto, Chapter One
"So here comes Joe Six-Pack onto AOL. What does he know about netliness? Nothing. Zilch. He has no cultural context whatsoever. But soon, very soon, what he hears is something he never heard in TV Land: people cracking up.
"That ain't no laugh track neither," Joe is thinking and goes looking for the source of this strange, new, rather seductive sound.
So here's a little story problem for ya, class. If the Internet has 50 million people on it, and they're not all as dumb as they look, but the corporations trying to make a fast buck off their asses are as dumb as they look, how long before Joe is laughing as hard as everyone else?
The correct answer of course: not long at all. And as soon as he starts laughing, he's not Joe Six-Pack anymore. He's no longer part of some passive couch-potato target demographic. Because the Net connects people to each other, and impassions and empowers through those connections, the media dream of the Web as another acquiescent mass-consumer market is a figment and a fantasy.
The Internet is inherently seditious. It undermines unthinking respect for centralized authority, whether that "authority" is the neatly homogenized voice of broadcast advertising or the smarmy rhetoric of the corporate annual report."
Observations
- Craigslist
- User generated
- Free/Freemium
- Social
- The un-business
- Design - link dense
- YouTube
- Technological Change - Flash encoding
- Cheap technology - Storage, bandwidth
- Technology adoption - broadband
- Social
- Design - Link dense, flat
- Skype
- Cheap technology - P2P, Kazaa
- Wikipedia
- User generated
- Social
Trends
From O'Reilly
1. The Web As Platform
2. Harnessing Collective Intelligence
3. Data is the Next Intel Inside
4. End of the Software Release Cycle
5. Lightweight Programming Models
6. Software Above the Level of a Single Device
7. Rich User Experiences
Assignment
- Sign up for and install del.icio.us at http://del.icio.us. del.icio.us will help you remember and share useful links on the web. It will also be where I will add weekly readers that you should keep track of.
You can find those links here http://del.icio.us/ceonyc/fordhamclass and subscribe to them by RSS by pasting this link into your RSS reader:
http://del.icio.us/rss/ceonyc/fordhamclass
See the Help section for help: http://del.icio.us/help/getstarted
When you have mastered the art of tagging links, please tag something using the tag for:ceonyc and leave your name or initials in the notes so I know who you are.
- Sign up for and get to know a free RSS reader. Choose one of the following:
http://www.google.com/reader
http://www.bloglines.com
http://www.newsgator.com
What can you put in an RSS reader?
Besides blogs, how about...
A Google News search on Fordham
Link: http://news.google.com/news?hl=en&ned=us&q=fordham+university&btnG=Search+News
RSS feed: (To be cut and pasted into your reader) http://news.google.com/news?hl=en&ned=us&q=fordham+university&ie=UTF-8&output=rss
An Indeed search for Marketing Internships (Indeed searches for every job on the web, including Monster, Careerbuilder, Craigslist, etc)
Link: http://www.indeed.com/jobs?q=marketing+internships&l=new+york%2C+ny
RSS feed: http://rss.indeed.com/rss?q=marketing+internships&l=new+york%2C+ny&radius=25
- Also, I didn't assign it outright, but please start thinking about how you would like to describe yourself in an online bio.
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